The European Market Research and Public Opinion Polling sector saw diverse dynamics across countries in 2023. The United Kingdom and Netherlands lead with turnovers of 5.68 and 3.52 billion Euros respectively, showing good growth driven by technological advancements and increased consumer research demands. Germany (3.2 billion) and France (1.6 billion) follow, with Germany demonstrating a growth of 4.3%, while France experienced a decrease of 6.42%, suggesting changing market conditions or industry restructuring. Spain and Italy, albeit comparatively smaller markets, showed modest declines in turnover. Eastern European countries like Poland and Slovakia show emerging growth potential with increments of 4.46% and a slight dip of 0.26% respectively.
Future trends suggest a continued shift toward digital and automated research methods. Expect growth in data analytics, AI-driven insights, and increased demand for real-time data as companies strive to stay competitive in a fast-evolving market landscape. The impact of economic conditions, regulatory changes, and technological advancements will likely shape the industry's trajectory in the coming years.
Top countries in Turnover of Market Research and Public Opinion Polling by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 5,680 | 2023 | +0.97% | +1.11% | View data |
| 2 | 2 Netherlands | 3,520 | 2023 | +5.67% | +8.48% | View data |
| 3 | 3 Germany | 3,200 | 2023 | +7.14% | +4.3% | View data |
| 4 | 4 France | 1,600 | 2023 | -4.76% | -6.42% | View data |
| 5 | 5 Spain | 1,060 | 2023 | -1.64% | -1.41% | View data |
| 6 | 6 Italy | 1,010 | 2023 | -3.71% | -3.39% | View data |
| 7 | 7 Belgium | 942.5 | 2023 | -0.91% | +0.81% | View data |
| 8 | 8 Poland | 759.1 | 2023 | +5.86% | +4.46% | View data |
| 9 | 9 Sweden | 359.7 | 2023 | +0.17% | -5.46% | View data |
| 10 | 10 Switzerland | 344.4 | 2023 | -1.94% | +1.15% | View data |
