The European Advertising and Market Research Turnover Index shows varied growth trends, with Eastern European countries like Latvia, Estonia, and Lithuania experiencing the highest growth rates. Latvia leads with a turnover index of 31.27, reflecting a significant year-on-year increase of 19.47%. Conversely, Western European countries, such as Italy and Portugal, have shown negative growth, with Italy experiencing a slight decline by 0.6% in 2022. Despite these variations, most countries maintain positive growth over the five-year span.
Future trends to monitor include:
- The potential for growth in the digital advertising sector, especially in countries with a rising index.
- Western European countries might focus on innovation and digital strategies to reverse negative trends.
- Impact of economic changes on advertising budgets and market research investments, potentially altering the index trajectory.
Top countries in Advertising and Market Research Turnover Index by Country
| # | 10 Countries | Indexes 2015 = 100 | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Latvia | 312.7 | 2022 | +36.97% | +19.47% | View data |
| 2 | 2 Estonia | 278.4 | 2022 | +33.21% | +27.05% | View data |
| 3 | 3 Lithuania | 252.7 | 2022 | +31.41% | +16.14% | View data |
| 4 | 4 Romania | 237.2 | 2022 | +29.33% | +10.88% | View data |
| 5 | 5 Hungary | 221.3 | 2022 | +2.22% | +5.45% | View data |
| 6 | 6 Slovenia | 214.4 | 2022 | +15.27% | +13.23% | View data |
| 7 | 7 Bosnia and Herzegovina | 169.4 | 2022 | +16.03% | +8.57% | View data |
| 8 | 8 Poland | 156.9 | 2022 | +10.49% | +7.46% | View data |
| 9 | 9 Malta | 151.4 | 2022 | +3.77% | +3.91% | View data |
| 10 | 10 Norway | 150.9 | 2022 | +3.29% | +6.16% | View data |
