The underwear market in Denmark has experienced fluctuating growth over the past years, with values moving from €256.68 million in 2013 to €275.87 million in 2023. The period between 2013 and 2018 saw a general decline, reaching its lowest in 2018 at €219.49 million. However, the market rebounded significantly in 2019 with a 20.13% increase. The market continued to show positive growth over the following years, reaching €275.87 million in 2023. The year-on-year growth for 2023 stood at 2.91%, with a last five-year CAGR of 4.68%.
Looking forward, the market is expected to continue its positive trajectory, expanding to €313.75 million by 2028. The forecasted CAGR over the next five years is 2.04%, indicating a steady growth pattern. The forecasted growth rate for the next five years is 10.63%.
Future trends to watch for in the Danish underwear market include increased demand for sustainable and eco-friendly materials, a shift towards innovative and high-tech fabrics, and a growing emphasis on comfort and functionality in designs. Consumer preferences are likely to evolve towards more personalized and inclusive options, potentially driven by advancements in technology and changes in social attitudes.