The underwear market in Estonia has shown a steady increase in volume per capita from 2013 to 2023. There was a notable gradual growth up to 2017, followed by a slight decline until 2020. However, the market experienced a rebound from 2021 onwards, ending 2023 with a volume per capita of 9.14. The year-on-year growth in 2023 was approximately 2.1% over 2022, while the compound annual growth rate (CAGR) for the past five years stands at roughly 2.2%, highlighting consistent interest and growth in the market.
Future trends to watch for include:
- Potential shifts in consumer preferences towards sustainable materials.
- Influence of digital retail channels on market dynamics.
- Impact of economic factors and demographic changes on purchasing behavior.
