The sugar confectionery market in Austria has experienced fluctuating volume trends over the past decade, reaching 28.241 million kilograms in 2023. The market saw growth until 2016, but from 2017 onwards, there has been a consistent yearly decline. From 2021, the average annual contraction was roughly -5.11%.
The upcoming five-year forecast indicates a continued downward trend, with a forecasted compound annual growth rate (CAGR) of -6.35%, predicting a decrease to 18.978 million kilograms by 2028. The estimated total volume contraction over the next five years is approximately -27.98%.
Future trends to watch for:
- Consumer shift towards healthier snack options
- Increasing regulatory pressures on sugar content in food
- Rising costs of raw materials
- Emergence of innovative and alternative confectionery products
