The gross investment in the advertising and market research sector in Sweden has shown fluctuations over the past decade, with values ranging from 537.3 million Swedish Kronas in 2013 to 466.4 million in 2023. Notable increases occurred in years like 2014 and 2016 with year-on-year growth rates of 11.76% and 21.93%, respectively. However, the sector faced significant contractions, particularly in 2015 and 2020, where investments decreased by 18.53% and 22.3%, respectively. As of 2024, the compounded annual growth rate (CAGR) over the last five years is -4.35%.
Future trends to watch for include ongoing reductions in investment from 2024 to 2028, with an average annual decline of 3.95%, culminating in a forecasted investment value of 364.0 million Swedish Kronas by 2028. Key factors to monitor include digital transformation impacts, economic conditions, and shifts in advertising mediums that could influence future investment trends.
