The European Advertising and Market Research Turnover Index experienced varied growth across countries. In 2023, Latvia led with the highest turnover index, followed by Estonia and Lithuania, which also showed robust annual increases. Romania, Hungary, and Slovenia had moderate growth. Notably, Macedonia saw a significant decline, while Italy is slightly declining. The CAGR over the last five years indicates substantial growth in the Baltic regions, particularly Estonia, Latvia, and Lithuania, while Western European countries like France, Germany, and Italy exhibited slower growth.
Future trends to watch include:
- Continued growth in Baltic countries due to increasing digital advertising investments.
- Potential stabilizing trends in Western Europe with a focus on innovative data analytics.
- Emerging opportunities in Central and Eastern European markets through technological advancements.
- Potential economic or regulatory impacts that could affect advertising investments.
Top countries in Advertising and Market Research Turnover Index by Country
| # | 10 Countries | Indexes 2015 = 100, Calendar Adjusted | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Latvia | 312.7 | 2022 | +36.97% | +19.47% | View data |
| 2 | 2 Estonia | 278.3 | 2022 | +31.96% | +27.22% | View data |
| 3 | 3 Lithuania | 253.5 | 2022 | +31.35% | +16.15% | View data |
| 4 | 4 Romania | 239.5 | 2022 | +29.39% | +10.77% | View data |
| 5 | 5 Hungary | 221.3 | 2022 | +2.22% | +5.45% | View data |
| 6 | 6 Slovenia | 214.2 | 2022 | +16.1% | +13.11% | View data |
| 7 | 7 Bosnia and Herzegovina | 169.4 | 2022 | +16.03% | +8.57% | View data |
| 8 | 8 Poland | 157 | 2022 | +10.95% | +7.37% | View data |
| 9 | 9 Malta | 151.4 | 2022 | +3.77% | +3.91% | View data |
| 10 | 10 Norway | 149.8 | 2022 | +3.31% | +6.05% | View data |
