The European travel agency landscape sees Spain and Germany leading with shares close to 18%. Italy and the UK follow, with the Netherlands and France exhibiting moderate significance. Slovakia, Bosnia, and Denmark have shown notable increases in their travel agency enterprises in 2023, while Croatia, Romania, and Belgium have faced declines. Over the last 5 years, Slovakia exhibited the most pronounced growth. Meanwhile, Romania and Austria decreased in shares.
Future trends to watch include digital transformation impacts, demand shifts due to changing travel habits, and potential market consolidations. The Netherlands and Portugal's progressive growth may reshape competition in the medium term.
Top countries in Number of Enterprises of Travel Agency Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 17.68 | 2023 | +1.35% | +1.03% | View data |
| 2 | 2 Germany | 17.39 | 2023 | +7.18% | +1.37% | View data |
| 3 | 3 Italy | 9.41 | 2023 | +0.82% | +1.1% | View data |
| 4 | 4 United Kingdom | 9.11 | 2023 | +1% | +0.91% | View data |
| 5 | 5 Netherlands | 6.2 | 2023 | +3.65% | +3.23% | View data |
| 6 | 6 France | 6.02 | 2023 | +0.86% | +1.39% | View data |
| 7 | 7 Poland | 4.64 | 2023 | +1.69% | +1.76% | View data |
| 8 | 8 Greece | 4.39 | 2023 | 0% | +0.3% | View data |
| 9 | 9 Portugal | 4.39 | 2023 | +3.32% | +2.39% | View data |
| 10 | 10 Croatia | 2.98 | 2023 | -0.12% | -0.63% | View data |
