Wages and salaries in advertising and market research in Sweden have shown a consistent upward trend from 2013 to 2023, reaching 10.79 billion Swedish Kronas in 2023. Year-on-year growth has varied, peaking at 2.41% in 2017, and has since moderated to around 1.25% in 2023. The CAGR over the last five years averages 1.34%, indicating steady growth.
Looking ahead, from 2024 to 2028, the market is projected to continue its growth, albeit at a slightly slower pace with a forecasted 5-year CAGR of 0.89%. By 2028, wages and salaries are expected to reach 11.42 billion Swedish Kronas, showcasing a forecasted growth rate of 4.53% over this period.
Future trends to watch for:
- Continued digital transformation in advertising and market research
- Impact of economic conditions and potential market disruptions
- Emerging technologies and their impact on skill demand and wage structure
- Globalization and its effects on local market dynamics
