Over the past decade, the beef meat demand in Italy has shown a consistent decline. Starting from 1160 thousand metric tons in 2014, it has steadily decreased to 910 thousand metric tons in 2023, maintaining a negative year-on-year variation primarily due to changing consumer preferences and possibly economic factors. The Compound Annual Growth Rate (CAGR) from 2019 to 2023 reflects an average annual decline of approximately 1.69%.
From 2024 onwards, forecasts indicate a continued downward trend, with demand expected to fall to 842 thousand metric tons by 2028. The forecasted 5-year CAGR is -1.24% suggesting a gradual but steady decline as consumer behavior may shift towards alternative protein sources and plant-based diets.
Future trends to watch for include the increasing influence of health-conscious eating habits, sustainability concerns driving plant-based diets, and economic fluctuations potentially impacting meat consumption patterns in Italy. Monitoring these factors will be crucial in understanding the evolving dynamics of beef meat demand.
