Forecast: Number of Persons Employed of Advertising Agencies in the Netherlands

In 2023, the number of persons employed in advertising agencies in the Netherlands stood at approximately 44.9 thousand. Observing the year-on-year variation, the trend shows a slight decline from 2022 to 2023, following a gradual decrease observed since 2018. Between 2021 and 2023, the year-on-year declines were minimal but consistent, highlighting a stable downward trend. Over the last five years, the average annual decrease (CAGR) in employment has been -1.18%. Future forecasts indicate continued decline, with a projected average decrease of -0.44% per year through 2028, resulting in a 2.16% reduction over the next five years.

Future trends to watch for include the increasing automation and digitalization in advertising, which may further impact employment levels. Additionally, shifts toward freelance and outsourced advertising services could alter traditional employment patterns in the industry.