The Advertising and Market Research sector in Poland has seen fluctuating employment numbers over the years. Starting from 39.76 thousand employees in 2013, the sector experienced growth with a peak of 50.97 thousand in 2018. However, there have been declines and periods of stagnation since then, leading to 47.23 thousand employees in 2023. This decrease reflects a -0.021% year-on-year change from 2022 and a historical average annual reduction of -1.51% over the last five years. Projections from 2024 to 2028 suggest a marginal decrease in employment, with a CAGR of -0.02%.
Future trends to watch for include the impact of digitalization and automation on the workforce, the potential for remote work to alter employment figures, and the need for new skill sets driven by evolving market demands.
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