Forecast: Number of Employees in Advertising and Market Research Sector in Austria

In 2023, the number of employees in the Advertising and Market Research sector in Austria stood at 18.6 thousand. Over the last two years, this sector experienced a decline with a year-on-year variation of -2.09% in 2022 and -2.12% in 2023. The sector showed an average yearly decrease of -3.53% from 2018 to 2023.

Looking at a longer period from 2013 to 2023, the sector had periods of growth until 2018, after which it started to decline. Significant drops were particularly notable in 2020 and continued progressively thereafter.

Forecasted data suggest a trend of continuous decline through 2028, with an estimated CAGR of -1.77%. The sector is expected to have 16.65 thousand employees by then. Watch for factors such as digital transformation, market consolidation, and economic conditions which may further impact employment in this sector.