The wages and salaries in the advertising and market research sector in Finland have shown a steady increase from 2013 to 2024, with some fluctuations. In 2023, the value stood at 442 million Euros. The sector observed positive year-on-year growth over the last two years, with variations of 1.4% in 2022 and 1.61% in 2023. The compound annual growth rate (CAGR) over the last five years was 1.46%.
Future trends to watch for include:
- Continued steady growth in wages with a forecasted 5-year CAGR of 1.09%
- Increasing demand for digital marketing skills could drive wage growth
- Potential economic impacts from global factors such as inflation and political changes
Overall, the sector is expected to maintain a solid growth trajectory, reaching 473 million Euros by 2028, signifying a 5.58% growth rate over the forecast period.
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