Forecast: Number of Persons Employed in Advertising and Market Research in Italy

The employment in advertising and market research in Italy has seen a steady increase from 85.2 thousand persons in 2013 to 97.9 thousand in 2023. The forecast indicates this trend will continue, reaching 101.2 thousand by 2028. Year-on-year variation has been positive for most years, though it experienced slight declines in 2013 and 2019. Over the last two years, the growth rate averaged at about 0.72%, while the last 5-year CAGR is at approximately 0.60%. The projected 5-year CAGR is 0.52%, translating to a 2.64% overall growth rate by 2028.

Future trends to watch for include the impact of digital transformation and AI on advertising and market research roles. There may be shifts in the skill sets required and potential growth in employment driven by tech adoption and innovation within the industry.