Forecast: Wages and Salaries in Advertising and Market Research in Poland

Wages and salaries in the advertising and market research sector in Poland experienced an overall growth from 2013 to 2023, rising from 3.42 billion Zloty to 4.78 billion Zloty in 2023. However, year-on-year variations highlight some fluctuations, with peaks such as an 11.17% increase in 2018 and a significant growth of 13.95% in 2020. Despite these fluctuations, the sector witnessed relative stabilization in recent years, as seen with a slight decline of 0.089% in 2023.

Looking forward over the next five years, projected values indicate a subtle decrease with a forecasted average annual growth rate (CAGR) of -0.07%, leading to a slight overall decrease of 0.35% by 2028.

Future trends to watch for:

• The impact of technological advancements on market research and advertising, potentially altering wage structures.
• Economic factors influencing the advertising spend and market dynamics in Poland.
• Changes in consumer behavior and their influence on market segments.