Forecast: Number of Persons Employed of Advertising and Market Research in Italy

The employment in the advertising and market research sector in Italy experienced a generalized declining trend since its peak in 2017 at 72.13 thousand employees. By 2023, the figure had decreased to 65.78 thousand employees, marking a continuous decline from previous years. The average annual decrease over the past five years (CAGR) stands at -1.58%. The year-on-year variations show a consistent decline, which started to accelerate around 2019. Forecasts for the coming years predict a further decrease in employment, with the number projected to be around 62.43 thousand by 2028, resulting in a 5-year CAGR of -0.83%.

Future trends to watch for include the potential impact of technology and automation on employment in the sector, the shift towards digital marketing over traditional forms, and the economic recovery post-COVID-19 which may influence hiring patterns. Additionally, the role of data analytics and AI could play a significant role in both the reduction and transformation of job roles within this industry.