From 2013 to 2023, the market research and public opinion polling production value in Germany experienced several fluctuations. The production value reached its peak in 2019 with a significant increase of 47.96%, followed by a drop in 2020 and a subsequent recovery trend, standing at €2.16 billion in 2023. The last two years (2022 and 2023) saw positive growth rates of 12.66% and 7.94%, respectively. The five-year Compound Annual Growth Rate (CAGR) from 2018 to 2023 is 3.68%, indicating a general upward trend despite past volatility.
The forecast indicates continuous but moderate growth up to 2028, with a five-year forecasted CAGR of 0.72%, translating to a total projected growth of 3.64% over the period. This suggests a stable yet cautious optimism in the market's future performance.
Future trends to watch for:
- Technological advancements in data collection and analysis
- Increased demand for real-time and predictive analytics
- Growing significance of digital and social media research
- Impact of regulatory changes and data privacy concerns
