The per capita consumption of frozen whole chickens in Greece showed fluctuation over the past decade, with a gradual decline from 0.6 kilograms in 2013 to 0.53 kilograms in 2023. While 2019 to 2023 recorded an overall downturn, annual variations were around -1.8% with a 5-year CAGR of -1.33%, indicating a consistent decrease. Year-on-year analyses from 2021 to 2022 showed a slight decline of 1.82%, and from 2022 to 2023 a reduction of 1.85%.
Looking ahead, watch for shifts in consumer preferences towards fresh and organic options, influenced by health trends and sustainability concerns, which may continue to impact the frozen chicken market negatively.
