In 2023, the global number of self-employed persons in advertising and market research varied significantly by country, with Colombia leading at 36.83 thousand, followed by the United States at 13.6 thousand, and other countries like Poland and the Netherlands showing moderate participation. The UK, Germany, and several Eastern European countries demonstrated slight or no growth.
Year-on-year variations for 2023 revealed notable increases in Colombia (3.43%), the UK (3.53%), and Poland (3.6%), while Italy, Spain, and the Netherlands experienced declines. New Zealand marked the highest rise at 5.92%. The compound annual growth rate over five years shows a clearer long-term trend.
Looking ahead, the evolving dynamics in digital transformation and globalization in advertising and market research are likely to drive variations in self-employment. Countries with strong digital infrastructure and policies promoting entrepreneurial activity are expected to see more significant growth in self-employed persons in this sector. Monitoring technological advancements and economic policies will be crucial for predicting future trends.
Top countries in Number of Self-Employed Persons in Advertising and Market Research Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Colombia | 36.83 | 2023 | +2.88% | +3.43% | View data |
| 2 | 2 United States | 13.6 | 2023 | -1.25% | -0.25% | View data |
| 3 | 3 Netherlands | 8.09 | 2023 | -2.08% | -0.83% | View data |
| 4 | 4 United Kingdom | 7.57 | 2023 | +2.33% | +3.53% | View data |
| 5 | 5 Germany | 6.54 | 2023 | 0% | 0% | View data |
| 6 | 6 Poland | 6.37 | 2023 | +2.78% | +3.6% | View data |
| 7 | 7 Italy | 5.68 | 2023 | 0% | -1.17% | View data |
| 8 | 8 South Korea | 2.58 | 2023 | 0% | +1.39% | View data |
| 9 | 9 France | 2.58 | 2023 | 0% | +1.39% | View data |
| 10 | 10 Czech Republic | 1.89 | 2023 | 0% | +1.92% | View data |
