The turnover of the market research and public opinion polling industry in France has experienced significant fluctuations over the past decade, with notable declines and occasional growth spurts. In 2023, the value stood at 1.60 billion euros, reflecting a year-on-year decline of 4.76%. Over the last two years, the market saw a downward trend, with a cumulative average growth rate (CAGR) of -6.42%. Over the past five years, the industry recorded an average annual contraction rate of -4.44%, pointing to persistent challenges.

Future trends to watch for include:

Adoption of new technologies like AI and big data to enhance market research methodologies.
Growing emphasis on real-time and online data collection methods.
Potential industry consolidation to achieve economies of scale and improve competitiveness.