The Fresh Whole Turkeys market in Portugal showed a decreasing trend from 2013 to 2023, with a market value reaching 20.043 million Euros in 2023. The market experienced fluctuations over the years, notable decreases between 2016 and 2017, and a steady decline from 2020 onwards. Year-on-year variations highlight a general downward trend, with a consistent decrease over the last two years. The five-year CAGR also indicates a negative trend of -3.02% from 2019 to 2023, reflecting a persistent weakening market demand.

Future trends to watch for:

Potential market stabilization or recovery influenced by changing consumer preferences towards local and organic produce.
Impact of sustainability trends and dietary shifts away from meat consumption on turkey demand.
Introduction of governmental policies or marketing strategies to boost local poultry consumption.