The underwear turnover in Sweden stood at 167.9 Million Euros in 2023. The market exhibited considerable volatility over the previous decade, with significant growth periods from 2013 to 2019, including a sharp increase in 2019 at 11.32%. However, there was a notable dip of -34.75% in 2020, likely due to the pandemic. Recovery followed, with steady increases up to 2023 and a notable year-on-year growth of 12.91% in 2023. The 5-year CAGR leading into 2023 was 4.71%, reflecting consistent market recovery and growth.
The future forecast from 2024 to 2028 suggests a projected CAGR of 3.32%, with a total expected growth rate of 17.75% over the period. This indicates a steady but moderate growth trajectory for the Swedish underwear market.
Watch for trends such as increased consumer preference for sustainable products, the impact of e-commerce, and lifestyle changes due to post-pandemic shifts, as these factors may significantly affect future market dynamics.
