In 2024, the US market for women's and girls' underwear is valued at 30.51 million USD, continuing a decline from the previous year. Forecasted data projects a year-on-year decrease in sales, reaching 28.71 million USD by 2028. From a year-over-year perspective, there is a gradual decrease, with sales diminishing from 30.04 million USD in 2025 to 29.15 million USD in 2027. This suggests a weakening demand or possible market saturation. Compared to the value of 2023, which was higher than the forecasted figures, this downward trend is concerning for stakeholders.
Future trends to watch for include:
- Shifts in consumer preferences impacting traditional underwear categories.
- The growing influence of sustainable and eco-friendly materials.
- Potential market disruptions from innovative technologies in underwear design.
- The impact of economic factors on discretionary spending in the apparel sector.
