The forecast for the underwear market volume in Italy from 2024 to 2028 shows a declining trend. In 2024, the market volume is expected to be 711.22 million units, dropping progressively each year to reach 678.19 million units by 2028. The 2023 market volume stood at 720.45 million units, indicating a decrease over the forecast horizon.
The year-on-year percentage variation indicates a gradual decline, with the largest single-year decrease occurring between 2024 and 2025. The average annual decline (CAGR) over the five years is approximately -1.1%, signaling a consistent downward trend in market volume.
Future trends to watch include potential shifts in consumer preferences towards more durable, sustainable, or luxury underwear, which could impact market volume. Additionally, the increasing influence of e-commerce and changes in fashion trends may further shape the market's trajectory.
