From 2013 to 2023, Croatia's per capita underwear market saw fluctuations with a significant increase in 2018 followed by minor variations each subsequent year. In 2023, the market stood at 13.89 s per capita. Over the last two years, an upward trend was evident compared to earlier, driven by lifestyle changes and increased consumer spending. The CAGR over the last five years reflects moderate growth.
Future trends to watch include:
- Increased demand for sustainable and eco-friendly products.
- Growth in online sales channels and the influence of digital marketing.
- Further diversification in product offerings targeting different demographics.
