Germany leads in European household expenditure on personal care, with the UK and France closely trailing. We observe substantial growth in Poland, Greece, and Bulgaria at 7.16%, 6.95%, and 15.65%, respectively. Conversely, Hungary shows a slight decline with -1.09%. The five-year CAGR suggests countries like Romania and Lithuania experience exceptional growth. As we analyze trends indicating a 2023 focus, the post-pandemic era likely influences spending habits, reflecting increased awareness and prioritization of personal wellbeing.
Future trends may include:
- An increased focus on sustainable and eco-friendly personal care products.
- Continued growth in Eastern European markets due to rising consumer purchasing power.
- Potential market fluctuations driven by economic changes and shifting consumer preferences across Europe.
Top countries in Household Expenditure on Personal Care Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 16.53 | 2023 | -2.28% | +2.22% | View data |
| 2 | 2 United Kingdom | 16.35 | 2023 | +1.98% | +2.55% | View data |
| 3 | 3 France | 13.73 | 2023 | +0.4% | +0.79% | View data |
| 4 | 4 Italy | 12.93 | 2023 | +0.72% | +3.11% | View data |
| 5 | 5 Spain | 8.55 | 2023 | +2.56% | +3.83% | View data |
| 6 | 6 Poland | 5.12 | 2023 | +5.45% | +7.16% | View data |
| 7 | 7 Netherlands | 4.53 | 2023 | +4.55% | +4.8% | View data |
| 8 | 8 Austria | 2.57 | 2023 | +2.22% | +2.89% | View data |
| 9 | 9 Sweden | 2.48 | 2023 | +2.2% | +2.36% | View data |
| 10 | 10 Belgium | 2.15 | 2023 | -3.91% | +1.39% | View data |
