From 2013 to 2016, the number of jobs in the Advertising and Market Research sector in Canada fluctuated, initially increasing by 5.52% and 5.73% in 2013 and 2014, before dropping by 4.7% and 4.12% in 2015 and 2016. This trend of volatility continued until 2020, with the year-on-year variation marking significant drops, particularly in 2018 (-4.5%), 2019 (-3.13%), and 2020 (-13.07%). The sector saw a recovery with a robust 14.61% increase in 2021 followed by an 11.16% rise in 2022, hitting 60.42 thousand jobs in 2023, reflecting a slight year-on-year increase of 1.02%. The Compound Annual Growth Rate (CAGR) over the last five years stands at 1.62%. Future projections for the next five years show steady growth, with forecasts pointing to a CAGR of 0.68% and a total forecasted growth rate of 3.42% by 2028.
Future trends to watch for include the increasing impact of digital transformation, the ongoing demand for data analysis, and a potential rise in job opportunities driven by the expansion of custom marketing solutions and innovative advertising technologies. These factors are likely to continue driving moderate yet steady growth in this sector.
