Between 2013 and 2023, the women and girls' underwear and nightwear market in Madagascar showed minimal fluctuation, with per capita values primarily staying around $0.11-$0.12. In 2023, the figure stood at $0.11, indicating slight stability with a dip noted in 2018 and 2020. From 2019, the compound annual growth rate (CAGR) across five years was -0.91%, highlighting a marginal decline overall over the period. Notably, the year-on-year variation from 2022 to 2023 was 0%, reflecting no significant growth.
Future trends to watch for include potential growth influenced by increasing urbanization and changing consumer preferences towards more diverse and higher-quality intimate apparel. Additionally, emerging retail channels and marketing strategies could stimulate market demand.
| # | 37 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 Australia | 45.47 | 2023 | View data | ||
| 2 | 2 Switzerland | 38.14 | 2023 | View data | ||
| 3 | 3 United Kingdom | 37.42 | 2023 | View data | ||
| 4 | 4 Netherlands | 35.71 | 2023 | View data | ||
| 5 | 5 France | 33.28 | 2023 | View data | ||
| 35 | 35 Bolivia | 0.57 | 2023 | View data | ||
| 36 | 36 Pakistan | 0.35 | 2023 | View data | ||
| 37 | 37 Madagascar | 0.11 | 2023 | |||
