As of 2024, the household expenditure on women's underwear for body foundation in Japan is forecasted to decline gradually. From 745.37 yen in 2024, the expenditure is expected to decrease by approximately 2% each subsequent year, reaching 686.71 yen by 2028. This downward trend indicates a consistent annual decrease over the five-year period, suggested by a compound annual growth rate (CAGR) reflective of declining consumer spending in this category.

Future trends to watch for include:

Changes in consumer preferences, potentially influenced by innovations in sustainable materials.
Impact of demographic shifts, such as Japan’s aging population, on spending patterns.
Growth of e-commerce and digital marketing strategies affecting market dynamics.