In 2023, the underwear market size volume per capita in France was slightly larger than the forecasted values for 2024 onwards. The data shows a consistent declining trend from 2024 to 2028, with an estimated decrease of approximately 0.1 units per capita each year. This represents a year-on-year decrease of about 1-1.5% annually, suggesting a gradual market contraction.
Future trends to watch include:
- Potential shifts in consumer preferences, especially towards premium or specialty underwear.
- Impact of sustainability and eco-friendly fabrics on market demand.
- Influence of economic factors and disposable income on purchasing behavior.