Between 2013 and 2023, the underwear market in France experienced fluctuations in volume per capita. Starting at 15.75 in 2013, it peaked at 16.94 in 2018. However, there was a decline from 2020 onwards with the per capita volume at 13.79 in 2023. The year-on-year decrease was notable with a 1.14% drop from 2022 to 2023. The Compound Annual Growth Rate (CAGR) over the last five years (2018-2023) was negative, indicating a downward trend in consumer purchasing or changing consumption patterns.
Future trends to watch for include:
- Shifts in consumer behavior towards sustainable and comfort-oriented products.
- Potential market growth from increased e-commerce penetration.
- Impact of economic recovery and inflation on consumer spending in the apparel sector.
