The European underwear market showcases diverse performances across countries. The UK dominates with the highest market share in euros, closely followed by France and Germany. Notably, Germany saw a slight decline last year, unlike France which experienced growth. In contrast, emerging markets like Romania and Ireland showed promising increases, indicating expanding consumer bases. Southern European countries, such as Italy and Spain, demonstrated mixed performances, highlighting regional economic challenges and consumer preferences. Meanwhile, Scandinavian markets witnessed contrasting trends, with Sweden experiencing a significant decrease.
Future trends to watch include potential market shifts driven by changes in consumer behavior towards sustainability and the impact of digitalization. Companies poised to innovate in eco-friendly products and e-commerce are likely to capture market gains. Additionally, Eastern European markets could continue to grow as purchasing power increases.
Top countries in Underwear Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 19.1 | 2023 | -0.042% | +0.79% | View data |
| 2 | 2 France | 17.23 | 2023 | +5.54% | +1.8% | View data |
| 3 | 3 Germany | 17.22 | 2023 | +1.71% | -1.11% | View data |
| 4 | 4 Spain | 10.16 | 2023 | -0.71% | -0.33% | View data |
| 5 | 5 Italy | 6.17 | 2023 | -3.1% | -3.2% | View data |
| 6 | 6 Netherlands | 5.54 | 2023 | +0.52% | +1.43% | View data |
| 7 | 7 Austria | 4.42 | 2023 | +4.41% | +1.36% | View data |
| 8 | 8 Poland | 3.44 | 2023 | +3.01% | +2.1% | View data |
| 9 | 9 Romania | 3.08 | 2023 | +7.68% | +4.59% | View data |
| 10 | 10 Portugal | 2.74 | 2023 | +2.62% | +3.04% | View data |
