The poultry meat market in Germany recorded a peak of 2.2712 billion kilograms in 2016 before gradually declining. By 2023, its volume stood at 1.8569 billion kilograms, reflecting a significant downturn. Negative growth continued, reflecting a 3.76% year-on-year decrease by 2023. Longer-term trends show a 2.72% annual contraction over the past five years. The forecast to 2028 anticipates a compounded annual decline of 3.36%, with the volume shrinking fundamentally by 15.69% by 2028 from 2023 levels.
Key future trends to focus on include:
- Increasing consumer preference for plant-based alternatives.
- Regulations and policies addressing environmental sustainability.
- Rising demand for high-quality, ethically sourced poultry products.
- Technological advancements in poultry farming and supply chain optimization.
