The gross investment in retail sale via mail order houses or via the internet in Portugal has exhibited substantial growth from 2013 to 2023, where the value stood at 13.2 million euros in 2023. The sector has experienced significant year-on-year variations, such as a 41.38% increase in 2019 and a moderate 11.86% in 2023. Recent trends show a decrease in the rate of growth, with a CAGR of 17.88% over the past five years.
Forecasts from 2024 to 2028 suggest a continued growth trend but at a slower pace, with a forecasted CAGR of 6.6% and an overall growth rate of 37.67% over this period.
Future trends to watch for include:
- Continued digital transformation and its impact on consumer behavior.
- Developments in logistics and delivery systems enhancing e-commerce efficiency.
- The potential influence of global economic conditions on investment capacity.
