European Turnover Index of Retail Via Mail Order Houses or Via Internet by Country

In 2024, Bulgaria leads the European Turnover Index of Retail via Mail Order Houses or Internet, with a value of 66.99. Lithuania follows at 59.21, and Poland is third at 42.8. Romania and Spain have close values of 34.42 and 34.04, respectively. Countries such as France, Germany, and Italy are marked by more moderate turnover rates, with France at 18.88, Germany at 19.63, and Italy at 22.43. Northern European countries like Sweden and Denmark have values around 18.05 and 17.84, respectively. Greece shows the lowest turnover at 10.62. Between 2023 and 2024, Bulgaria and Lithuania have experienced the largest year-on-year turnover growth, at 35.49% and 29.01%, respectively. Eastern European countries exhibit stronger growth trends compared to their Western counterparts, which remain relatively stable.

Future trends to watch include the continued strong growth in Eastern European countries, driven by increasing internet penetration and e-commerce adoption. Western Europe, while showing slower growth rates, is expected to benefit from advancements in logistics and delivery infrastructure. Sustainability and digital transformation will be crucial factors shaping the European retail landscape.