The number of employees in the Advertising and Market Research sector in Italy has seen fluctuations over the years. Starting at 41.82 thousand in 2013, the sector showed significant growth until 2016, reaching 52.66 thousand. However, after peaking in 2017, numbers started to decline slightly, showing a marked drop in 2020 to 47.17 thousand. This was followed by modest growth in subsequent years, bringing the total to 48.3 thousand employees in 2023. The CAGR for the last five years as of 2023 stands at -1.26%.
Looking forward, from 2024 to 2028, forecasts indicate a steady and modest growth, with the number of employees expected to rise from 48.67 thousand to 50.08 thousand, reflecting an anticipated 5-year CAGR of 0.57%. Key trends to watch for include digital transformation, increasing reliance on data analytics, and evolving consumer behavior influenced by technological advancements.
