The poultry meat market in the UK is forecasted to increase modestly from 31.77 kg per capita in 2024 to 32.21 kg per capita by 2028. This gradual growth reflects consistent consumer demand for poultry, a trend evident from the projected year-on-year increases of approximately 0.35% for each successive year. Previously, in 2023, the actual consumption was recorded slightly lower, indicating the market's growth trajectory.

Future trends to watch for:

Growing interest in sustainability may influence consumer preferences towards organic or free-range poultry.
Innovations in plant-based alternatives might affect the traditional poultry market share.
Economic factors and health trends could significantly shift consumer consumption patterns.