The Romanian underwear market size per capita experienced fluctuations over the past decade. From 2013 to 2023, the market saw an initial increase followed by a decline before stabilizing in the later years. In 2023, the volume per capita was 9.02 units, reflecting a minor decrease compared to previous years. Notably, from 2019 to 2023, the market remained relatively stable with slight variations year-on-year. The CAGR over the past five years indicates modest negative growth, aligning with a trend of gradual stabilization after earlier declines.

Future trends to watch for include:

Potential market recovery driven by consumer behavior shifts and increased disposable income.
Growing demand for sustainable and eco-friendly products could reshape market dynamics.
Digital transformation and e-commerce expansion might influence buying patterns.
Importance of demographic changes and urbanization on consumption habits.