The Danish underwear market has experienced fluctuations over the past decade, with a noticeable decline from 2020 onwards. In 2023, the market size volume per capita stood at 14.32. From 2021 to 2023, there was a decline in volume year-on-year. The compound annual growth rate (CAGR) over the last five years highlights a negative average yearly variation, indicating a contraction in the market.

Future trends to watch for include:

Potential market recovery influenced by economic growth and consumer spending.
Innovation in sustainable materials and ethical fashion impacting consumer choices.
Expansion of online sales channels influencing traditional retail market dynamics.