From 2013 to 2023, Turkey's export of beauty, make-up, and skin care preparations has shown a general upward trend, increasing from 140.36 million US dollars in 2013 to 204.05 million US dollars in 2023. Despite minor fluctuations, the overall pattern is stable growth. The year-on-year variations ranged from -9.19% in 2015 to 13.73% in 2016. CAGR from 2019 to 2023 was 3.81%, indicating moderate but steady growth over the past five years.
Looking ahead, forecasted data suggests continued growth, with exports projected to reach 236.04 million US dollars by 2028. The forecasted CAGR for the next five years stands at 2.29%, with an overall growth rate of 11.99% from 2023 to 2028. This implies sustained expansion in Turkey's beauty and skincare export market, although at a slightly slower pace compared to previous years.
Future trends to watch for include:
- Increased global demand for natural and organic beauty products.
- Expansion into emerging markets, particularly in Asia and Africa.
- Rising online sales and e-commerce platforms for international trade.
- Regulatory changes affecting export policies and trade agreements.
- Technological advancements in manufacturing and packaging to meet global standards and preferences.
