The forecast for the underwear market size volume per capita in Sweden shows a declining trend from 2024 to 2028. The volume is expected to drop from 15.71 units in 2024 to 14.75 units by 2028. Comparing the figures year-on-year, the market is anticipated to decrease by approximately 1.5% each year. Taking a look at the period from 2023 to 2024, there is a sharp decline, marking a significant trend change after a stable period. Over the next five years, the average annual decrease (CAGR) is projected to be around 1.6%.
Key future trends to watch for include:
- Shifts in consumer behavior towards sustainability and durable products.
- - Economic factors impacting discretionary spending.
- - Changes in fashion trends influencing buying patterns.
- - Emerging competitors and new market entrants shaking up the traditional market structure.
