The underwear market in Greece has shown fluctuation over the last decade, with the market reaching a volume of 94.508 million in 2023. Over the past two years, the market saw a positive change of 0.28% from 2022 to 2023. The five-year compound annual growth rate (CAGR) is 0.44%, suggesting a modest recovery from earlier declines, particularly in 2020. The market experienced declines in consecutive years from 2016 to 2020, but there was notable recovery in 2021.
Future trends to watch for include potential growth driven by shifts in consumer behavior toward sustainable and comfort-focused products, along with digital retail expansion. Continued economic developments and consumer spending in the region will also influence trends. Monitor new brands entering the market and the innovation in materials and designs.
