Key Market Indicators
Greek underwear sales are projected to decline to approximately €109 million by 2028, down from about €116 million in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 0.9%. Since 2013, Greece's underwear market has been shrinking at an annual rate of 2.5%. In 2023, Greece ranked 10th in the European market, with Spain surpassing it at €116 million. Germany, Italy, and Portugal secured the second, third, and fourth positions, respectively, in the same ranking.
