The men's or boys' underpants and briefs market in Finland, measured in volume per capita, stood at 1.26 in 2023, reflecting a gradual decline from previous years. Notably, the market demonstrated a fluctuation between 2013 and 2017 but entered a downward trend from 2019 onwards. The year-on-year variation from 2022 to 2023 showed a decrease of roughly 0.79%. Over the last five years, the compound annual growth rate (CAGR) indicates an average decline, reflecting persistent challenges in maintaining growth within this segment.

Future trends to watch include:

Emergence of sustainable and eco-friendly textile options that may drive innovation and demand.
Potential impact of changing consumer preferences towards premium, designer, or more functional undergarments.
Effects of economic factors on consumption patterns as inflationary pressures and disposable income changes could influence purchasing behavior.