The Italian market for dried potatoes in forms such as flour, meal, flakes, granulates, and pellets showed a growth trend from 2013 to 2023, reaching a value of 80.526 million Euros by 2023. The highest year-on-year increase was in 2019, at 17.87%, while 2020 saw a decline of 5.9%, likely influenced by external market conditions. The compound annual growth rate (CAGR) over the last five years is a steady 4%, signaling consistent market expansion.
Future trends to watch for:
- Consumer preferences shifting towards healthier and ready-to-use potato-based products.
- Innovation in product formulations and packaging that cater to sustainability trends.
- Potential increased demand driven by growth in convenience-focused food sectors.