The Canadian light beer market is projected to experience a slight decrease over the forecast period from 2024 to 2028, decreasing from 1.2075 billion CAD in 2024 to 1.1923 billion CAD in 2028. This equates to a compound annual growth rate (CAGR) showing a marginal decline per year. In 2023, the market value stood at approximately 1.211 billion CAD, indicating a consistent contraction in sales year-over-year. Year-on-year trends reflect marginal declines annually, demonstrating challenges in market retention and suggesting consumer shifts in preference or market saturation.
Future trends to watch for include potential shifts towards healthier lifestyle choices, impacting beer consumption. An increasing interest in craft and premium beers may further challenge the light beer segment. Additionally, monitoring changes in consumer demographics and economic conditions will be critical to assessing market potential and adjusting business strategies accordingly.
