1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising

Advertising Business: Latest Industry Statistics and Trends

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
9 votes

Topics under Advertising

Global Advertising Industry Statistics

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of the market revenue.

Players in the industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile ads and blogs.

Key Market Segments

The world online advertising industry is expected to reach almost $73 billion by 2015, according to research from Global Industry Analysts. Industry performance is expected to be fuelled by an expanding internet user base worldwide. After a decline in 2009 due to the economic recession, the online advertising sector regained its footing in 2010 and has witnessed steady growth since.

TechNavio predicts the global mobile advertising industry will record 57% growth between 2011 and 2015. Widespread adoption of smartphones continues to drive growth in this sector. Players operating in this sector have been turning to acquisitions and partnerships to remain competitive. Leading industry players currently active in the global mobile advertising market include Google, Yahoo, Microsoft and Apple.

Revenue generated by advertising agencies has been falling, with growth slowed by shrinking corporate promotion budgets and changes in media consumption. IBISWorld predicts there will be a turnaround in the industry in coming years. Agencies are keeping up with the times, adapting to changes in consumer behavior and blending traditional media advertising with newer forms of media promotions.

Direct mail advertising has fared the economic downturn well as companies have opted for the cheaper solution of direct mail ads rather than more expensive mainstream media such as TV and radio. IBISWorld foresees a shift back to mainstream media over the coming years. This will fuel competition within the direct mail advertising industry, with digital advertising in particular coming to the front as companies opt increasingly for internet and mobile messaging. Direct mail advertisers distribute advertising materials such as flyers and coupons and promotional items like pens and key chains.

The video advertising network industry (including exchanges, DSPs, SSPs, RTBs, auctions and serving platforms) is expected to exceed $8 billion in 2012, according to research conducted by Accustream. Video formats alone represent more than three quarters of the industry, generating in excess of $6 billion in 2012. Auctions and exchanges should represent less than 7% of overall revenue in 2012, with trafficking platforms exceeding $5.5 billion. Total revenue for integrated monetization platforms in 2012 should reach almost $2 billion. This market has witnessed close to 54% growth over the past five years, and is expected to expand by 49% before the end of 2014.

Regional Market Share

The US advertising industry witnessed a 1% increase in expenditures in the second quarter of 2012 to exceed $34 billion, reports strategic marketing information provider Kantar Media. In the first half, spending rose 2% to exceed $67 billion. TV spending continued to dominate the advertising market, growing 4.5% in the second quarter of 2012. Cable TV expenditures climbed more than 4%, with sports programming and other large audience networks fuelling growth.

Read more »

Share

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+33 4 37 65 17 06

1-10 of about 3300 reports

Global Advertising Markets - Forecast

  • September 2017
    6 pages
  • Advertising  

    Television Set  

  • World  

View report >

Advertising Statistics in the US

  • October 2017
    7 pages
  • Advertising  

  • United States  

View report >

Advertising Industry in Europe

  • September 2017
    16 pages
  • Advertising  

  • Europe  

View report >

Advertising Industry in China and Asia

  • January 2016
    35 pages
  • Advertising  

    Data Analytics  

  • China  

    Asia  

    Indonesia  

View report >

Advertising Markets in Japan

  • February 2017
    7 pages
  • Advertising  

    Media  

  • Japan  

View report >

Advertising Markets in France

  • April 2017
    39 pages
  • Advertising  

  • France  

View report >

Advertising Industry in Germany - Forecast

  • September 2017
    5 pages
  • Advertising  

    Media  

  • Germany  

    Europe  

View report >

Advertising Forecast Statistics in Italy

  • January 2017
    20 pages
  • Advertising  

  • Italy  

    Europe  

View report >

Advertising Supply in the UK

  • October 2017
    17 pages
  • Advertising  

  • United Kingdom  

    Europe  

    France  

View report >

Advertising And Marketing Industry in Canada

  • August 2017
    28 pages
  • Advertising  

    Food  

  • Canada  

    North America  

View report >


About 1100 reports

Purchase Reports From Reputable Market Research Publishers
(From € 135 - € 7272)

Digital service opportunities for operators: worldwide trends and forecasts 2017–2022

  • € 7272
  • Industry report
  • October 2017
  • by Analysys Mason

"The digital verticals analysed in this report could represent a combined revenue of USD26.1 billion worldwide by 2022." We expect rapid growth worldwide in operators’ revenue from mobile money and payments, ...

Digital Out Of Home Market By Product, Application, Ver ...

September 2017 € 5045

World Ott Markets: Markets & Forecasts Up To 2020 - Fix ...

July 2016 € 5000

Boron Carbide Market: Powder Segment By Product Type To ...

September 2017 € 4545

Global Outdoor Advertising Industry

September 2017 € 4500

World Ott Markets - Data & Forecasts Up To 2021 – Fix ...

August 2017 € 4000

World Online Advertising Market, Idate

September 2016 € 4000

Mobile Advertising - Global Market Outlook (2016-2022)

August 2016 € 3922

Global Online Advertising Market Analysis & Trends - In ...

March 2017 € 3818

Advertising, Public Relations, And Related Services Mar ...

June 2017 € 3636

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.