Key Market Indicators
Belgium's advertising revenue is projected to decline to approximately €3.5 billion by 2028, down from around €3.8 billion in 2023. This represents an average annual decrease of 1.5%. Since 2013, Belgium's advertising market has been shrinking at an annual average rate of 2.1%. In 2023, Belgium ranked 10th in advertising revenue, with Sweden surpassing it with the same revenue figure of €3.8 billion. Germany, Spain, and France occupied the second, third, and fourth spots respectively in the 2023 ranking.