Key Market Indicators
Polish advertising revenue is projected to climb to approximately €9.6 billion by 2028, up from €8.5 billion in 2023. This growth represents a compound annual growth rate (CAGR) of 1.9%. Since 2013, Poland's advertising market has consistently expanded, recording an average annual growth rate of 1.5%. In 2023, Poland ranked sixth in advertising revenue among European nations. Italy slightly edged out Poland in 2023 with an advertising revenue of €8.5 billion. Leading the rankings were Germany, Spain, and France, which secured the second, third, and fourth positions, respectively.